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Wednesday, November 2, 2011
The McRib enjoys a bizarre cult following, in part because of its impermanence. Reports Brad Tuttle over at Moneyland:
First introduced in 1982, the sandwich first disappeared in 1985, but then has periodically resurfaced in McDonald’s in the U.S. and abroad. The McRib’s cult-like following has generated not only Facebook pages, but McRib Locator websites and a Twitter account.
This fall, the McRib made news as McDonald’s re-introduced it once again — this time, making it available in all U.S. locations through Nov. 14. The obvious question is: if the McRib is so popular, why doesn’t McDonald’s sell it year-in, year-out, at all locations?
The answer is that, sort of in the same way that some people are attracted to bad boys (or girls) who won’t commit, the elusiveness of the McRib is part of its appeal.
If the chemistry-lab ingredient list isn’t enough to put you off the McRib’s saucy allure, perhaps the nutrition information will: with 980 mg of sodium (more than half your recommended daily intake) and 10 g of saturated fat, the sandwich is, quite literally, not for the faint of heart.
Marie Buchanan, M. Psy.
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